Digitalization of market research is the core demand of large and medium-sized brand enterprises, with a stock market space of nearly ten billion yuan. The use of mobile, intelligent and other technologies can make the process of market research faster and more accurate, which is more conducive to seizing the opportunity in the ever-changing market competition. The Quick Decision Testing team is a top player in this field, and the founding team members have a profound understanding and accumulation of digital market research. We are optimistic about this entrepreneurial team that continues to delve deeply into this vertical field.
——Zhang Chengkang, Chairman and CEO of SiE Information
On April 10th, the intelligent business insight full stack service provider Guangzhou Kuaidi Testing Information Technology Co., Ltd. (www.qdtech.ai, hereinafter referred to as "Kuaidi Testing") announced the completion of tens of millions of yuan in Pre A round financing, exclusively invested by SiE Industrial Fund. This round of financing will be fully used for the upgrade of the intelligent business insight platform, striving to become the core business system of brand enterprises' business insights.
Established in March 2017, Kuaidi Testing focuses on digitizing business insights (also known as "market research") for large and medium-sized brand enterprises, and fully online, intelligent, and real-time the traditional offline service oriented market research process. With the help of the Quick Decision Intelligent Business Insight Platform, it comprehensively covers the private and public customer groups of brand enterprises. By utilizing product matrices such as quantitative (ezTest), qualitative (ezTalk, vTalk), and simulation analysis (ezContent), it deeply embeds the entire business process of market research such as "identifying market opportunities and expanding, optimizing new product content, brand+business diagnosis+feedback", greatly improving its accuracy, foresight, and agility.
The core members of Quick Decision Test are all from world-class market research teams such as Procter&Gamble, Kanta, and Tencent. Among them, founder Li Shaohui is an executive member of the Procter&Gamble Alumni Association and a former senior advertising expert at Procter&Gamble; General Manager Li Pei once served as the head of P&G's market research department, with over 20 years of global brand market research experience. Less than 3 years after its establishment, Kuaidi has accumulated dozens of global top brands such as Procter&Gamble, Unilever, Starbucks, Tencent, Ping An, and Mengniu, continuously providing digital business insights in over 80 countries worldwide and over 400 cities in China.
Li Shaohui, founder of Quick Decision Test, stated: This round of financing will be fully used for the research and development of SaaS products, improving and upgrading the fully intelligent business insight platform, and building a comprehensive online, intelligent, and real-time digital market research platform for customers with the help of hybrid deployment of mid platform products deeply embedded in their business scenarios. At the same time, it will strengthen the construction of overseas teams, allowing more overseas brands to gain insight into the global market through rapid testing and deeply participate in the globalization process of domestic brands.
So far, the Quick Decision Intelligent Business Insight Solution has continuously served dozens of top brands in industries such as daily chemical products, food and beverage, skincare and beauty, healthcare, digital products, internet services, and financial services. With a brand new digital supply, it has become a perennial core service provider for top brand reputation research (BHT, the most valuable business in the field of market research) with the most lighthouse effect, such as Procter&Gamble, Tencent, and Ping An.
With the accumulation of customer volume and the continuous improvement of digital systems, the company officially upgraded to the intelligent business insight platform strategy at the end of 2019. Gradually build a digital market research platform for the top brands that have already been served, and deeply embed their business processes. At present, Zhongtai products have joined hands with leading brands such as Starbucks, Procter&Gamble, Watsons, and Tencent. In the next three years, the Zhongtai strategy of Quick Decision Testing will strive to build a full stack market research platform for 100 brand clients.
